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In the past, Google was not considering social media content, engagement and link building, however, that has changed in a big way with social influencing of all areas making a difference. With search engine optimization, from the Web, mobile devices, or local searches all helping. Now, Google does not factor a like and/or a retweets into the algorithm, it does, however, use social engagement to gauge what is popular.

That is why, if you focus on making your content, good, then it will attract a lot of engagement, both online and socially. That is how you will get more people to click on a link and become more relevant to the search engine."

Also, local social profiles including Google+ and Yelp have also added to their ranking based on the number of quality reviews.

So get cracking with Social Media and you will see how it helps your performance on Google!

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